For people who run a place

Nobody has ever recommended your place by giving it 4.6 stars.

When somebody tells a friend where to eat, they don't produce an average. They say go — or don't bother — because they know that friend. That sentence is what fills your tables, and it is the one thing a rating cannot carry. It is the only thing we carry.

Free to claim, free to correct, free to keep. No contract, no widget, nothing to post on Fridays.

First, the part that isn't a competition

We are not a review site. We will never ask your guests for stars, we don't sell your position to anybody, and your Google rating is shown on your page here because it is useful to the person reading it. Keep your Business Profile exactly as it is. This page is about the half of the job a star average was never going to do.

Why there is no star rating here

A rating is a verdict on you. A recommendation is a verdict for somebody.

What a rating says

4.6 · 2,140 reviews

An average of strangers who have nothing in common with each other, and nothing in common with whoever is reading it. It is a useful thing — it says you are unlikely to be a disaster. It cannot say whether this particular person will love you.

What a recommendation says

“Go. It's tiny and they'll talk to you about the wine for an hour.”

One person, to one person, carrying whose taste it is. It has two answers and no number in it. Everything here is built to move that sentence between people who can place each other.

So the only thing a traveller can leave about you is that answer. They mark that they have been, and they get one question: would you go back? — never, worth it once, or any time. There is no score to average, no paragraph for strangers to interpret, and nothing for you to answer in public at midnight.

What that changes for you is the whole game. You stop being a 4.6 competing with a 4.7 and start being right for somebody. A place that is perfect for quiet, food-led travellers and wrong for a stag party wins the first group here and is never shown to the second. You want both halves of that.

Who does the recommending

Three routes to a traveller, in order of how much weight they carry.

Somebody they know

A friend who has been to you and would go back. It needs no prose, and it outweighs every number in the product.

Somebody like them

Travellers whose profile genuinely lines up with theirs. The reader sees how close the match is and how many people stand behind it — and under a handful, we claim no match at all.

Somebody who lives here

A city expert's list, or the recommendations a hotel puts on its own guest page. A named person whose taste you can inspect, not an anonymous crowd.

The difference in seven rows

Not better and worse — different machinery, which brings you different customers.

What the traveller is actually reading

Google reviews

An average of strangers, most of whom are nothing like them and none of whom they can place.

Vibe of the City

One person's go, or don't bother — a friend's, or somebody whose taste they can compare with their own.

Who may say something about you

Google reviews

Anyone with an account, whether they came in or not.

Vibe of the City

Only somebody who marked that they had been there. Then one question: would you go back?

The scale

Google reviews

One to five stars, averaged forever. A bad month stays in the number for years.

Vibe of the City

Three answers — avoid, worth it once, go back any time. Return intent, not a score, and it never renders as a public number on your name.

A bad night

Google reviews

Becomes a permanent public paragraph you answer in public, and an average that takes a season to recover.

Vibe of the City

Becomes one private “I wouldn't go back”, weighed against everyone else's. It shifts who sees you, slightly. There is nothing to reply to.

Who you are competing with

Google reviews

Every other place in town, on one number, for the same query.

Vibe of the City

Nobody. There is no ranked list of your city here — you are matched to people, not sorted against neighbours.

When it reaches them

Google reviews

Whenever they search, with the same answer in February and in August.

Vibe of the City

On the days they are actually in your city — and the day itself is taken into account, so a terrace pick doesn't land in the rain.

What we sell you

Google reviews

Advertising placements, including other places' ads on your own listing.

Vibe of the City

Nothing, today. If there is ever a paid tier it will be an offer timed into a slow shift — never a position in a list. You won't be able to buy your way up, and neither will the place next door.

How it reaches her

Ana, 34, three days in Málaga with her sister. Small rooms, long lunches, no queues. She is exactly your customer and she has never heard of you.

What she does today

“Best restaurants Málaga”. Twelve results sorted by a 4.7 with 3,400 reviews behind it, three of them on the same street. Yours has 180 reviews, so it is not on the screen.

She goes where everyone goes, and queues.

Somebody she knows

Marta went to you in May and said she would go back. Ana knows exactly how Marta eats. That single line does more than two thousand reviews — and it is the strongest signal in our product.

She books it without reading anything else.

Somebody like her

No friend has been. Instead: eleven travellers whose profiles genuinely match hers have, and nine said they would go back. She can see that it is eleven people and not two.

You are the second thing she sees, with the reason underneath.

Ten minutes, once

  1. Tell us it's yours

    From the place's own page in the app — there is an *Is this your place?* line on it. You say how you are behind the venue.

  2. A person checks it

    Not a robot, and not instantly. We verify claims by hand while we are in one city, which usually means a day and sometimes a phone call.

  3. Fix what the map got wrong

    Hours, the pin sitting on the building next door, the phone number, the website, what you actually are, the facilities. Travellers see your version from the moment you save it.

  4. Then leave it alone

    There is no weekly chore here. No posts, no check-ins, and nothing that quietly goes stale because you were busy for a month.

What we will never ask you for

The short version of the deal, so nothing surprises you in month two.

  • Reviews. Not from your guests, not from your staff, not ever.
  • A star, a score, or a badge for your window.
  • A daily post, a weekly check-in, or a photo of the specials board.
  • A reply to a stranger's complaint, written in public, at midnight.
  • A commission or a booking fee. We never touch your reservations.
  • Exclusivity. Keep every listing you have — this one does a different job.

Where we actually are today

Because you would find this out in month two anyway.

Working

Recommendations between friends, and between travellers whose taste genuinely lines up. That is what the whole product is built around.

Working

Claiming a place and correcting it. Your version is what travellers read, from the moment you save it.

By hand

Checking that a place is really yours. A person does it, which is why we are doing one city at a time.

Half built

The aggregate of who is interested in you exists in the product. The screen you would read it on does not — today we look it up with you.

Not yet

Android. There is no public listing, so treat any number we give you about app installs as the iPhone half only.

Not yet

Depth outside Málaga. Other cities are on the map, but the density all of this depends on is here first.

Questions we get asked

The ones that come up in every first conversation, answered the way we'd answer them across a counter.

Why don't you have ratings at all?

Because nobody recommends a place to a friend by giving it four and a half stars. A number out of five sorts strangers; it cannot tell one person whether they, specifically, should go. We would rather carry the sentence than the average.

Does this replace my Google profile?

No, and you shouldn't want it to. Google is how people who are already looking for you find you. We are for the people who were never going to search your name.

What happens if somebody says they wouldn't go back?

You become less likely to be shown to people who travel like them. It appears nowhere as a number, there is no complaint to answer, and one bad night cannot sit on your name for a year the way one angry review can.

Do you sell anything about my customers?

No. Aggregates go to you and to nobody else, and they stay aggregates: nothing at all is shown below fifteen travellers, any group under five folds into “other”, and you never see a person or a name.

What does it cost?

Claiming, correcting and keeping your place right is free and stays free. If we ever charge, it will be for sending a timed offer into a shift you told us was slow — and you'll know the redemption count before you pay for the next one.

Would you rather we did it with you?

Tell us about the place and we will walk you through it — the claim, the corrections, and what we can already see about who is saving you. We reply within two working days.

Nobody has ever recommended your place by giving it 4.6 stars. | Vibe of the City