For people who run a place

The best table you ever filled came from somebody telling a friend to go.

Not from a rank. That sentence is what we are built to carry — one person recommending you to somebody whose taste they know. A ranked list of 812 restaurants cannot carry it: it averages a whole city into an order and hands everyone the same top ten. We don't have an order.

Free to claim, free to correct, free to keep. No subscription, no badge to buy, nothing to renew.

The honest trade, before anything else

They have millions of travellers and we have one city that runs deep. If you want volume, they beat us this year and probably next. What we offer instead is that the small number of people who arrive from here were told to come by somebody they trust — and that keeping your place right never costs you a chore or a subscription. Stay on their platform. This is the other half.

A review and a recommendation are not the same object

One is written for strangers. The other is addressed to a person.

A review

“Lovely staff, a bit pricey, would recommend.”

Posted seven months ago by an account with two reviews, from a laptop in another country. The reader has no idea whether this person eats like them, and no way to find out — so they average it with 811 others and pick whatever is at the top.

A recommendation

Marta has been. She would go back.

The reader knows Marta. There is no prose to interpret and no number to discount — just an answer from somebody whose taste they can already place. That is the unit this whole product moves around.

Where no friend has been, the substitute is the nearest honest thing: travellers whose profile genuinely matches the reader's. They see how close the match is and how many people stand behind it — and below a handful we claim no match at all, because a resemblance to two people is a coincidence, not a recommendation.

Which is also why there are no stars anywhere in the product. The moment you average a recommendation, you have thrown away the only part that mattered: whose taste it was.

Who does the recommending

Three routes to a traveller, in order of how much weight they carry.

Somebody they know

A friend who has been to you and would go back. It needs no prose, and it outweighs every number in the product.

Somebody like them

Travellers whose profile genuinely lines up with theirs, with the size of that group on the screen next to the claim. Under a handful, we claim no match at all.

Somebody who lives here

A city expert's list, or the recommendations a hotel puts on its own guest page. A named person whose taste you can inspect, not an anonymous crowd.

The difference in seven rows

Mechanics, not opinions. Everything on the left is simply how a ranked review marketplace has to work.

Your position

TripAdvisor

A rank inside your whole city, recalculated from reviews arriving on a schedule you do not control.

Vibe of the City

There is no position. Two places on the same street can both be somebody's first recommendation, because they are different people's places.

Who describes you

TripAdvisor

Strangers, usually once each, writing for other strangers who cannot tell whose taste to trust.

Vibe of the City

Somebody the reader knows, or somebody whose travel profile they can compare with their own.

What the traveller gets

TripAdvisor

Paragraphs to interpret and a number to discount.

Vibe of the City

An answer: go, or don't bother. There are no stars anywhere in the product.

If you go quiet

TripAdvisor

Standing fades as fresher reviews land elsewhere. Silence costs you rank.

Vibe of the City

Nothing fades because you didn't post. Your hours and your corrections keep the page right until you change them.

A bad night

TripAdvisor

A permanent public paragraph you answer in public, and an average that takes a season to recover.

Vibe of the City

One private “I wouldn't go back”, weighed against everyone else's. Nothing for you to reply to.

What an owner pays for

TripAdvisor

Subscription tools and placements attached to your own listing.

Vibe of the City

Free to claim and free to keep. Later, and only if you want it: an offer timed into a shift you told us was slow, priced against redemptions you can count.

Reach, honestly

TripAdvisor

Enormous — and identical for everyone, which is why the top of the ladder takes the traffic.

Vibe of the City

Small and specific. One city deep today. Whether that is worth ten minutes depends entirely on whether your city is Málaga.

How it reaches her

Ana, 34, three days in Málaga with her sister. Small rooms, long lunches, no queues. She is exactly your customer and she has never heard of you.

On the ladder

812 restaurants in an order. You are somewhere in the forties, which is invisible, and the top of the list is the top because it was the top last month.

She eats on the same street as everybody else.

From a friend

One line from somebody she knows, who has actually been to you and would go again. Nothing to read, nothing to weigh, and no ranking involved at any point.

She books it on the walk over.

From people like her

Nine of the eleven travellers who share her way of travelling and have been to you said they would go back. The size of that group is on the screen next to the claim.

She trusts it because she can see what it stands on.

Ten minutes, once

  1. Tell us it's yours

    From the place's own page in the app — there is an *Is this your place?* line on it. You say how you are behind the venue.

  2. A person checks it

    Not a robot, and not instantly. We verify claims by hand while we are in one city, which usually means a day and sometimes a phone call.

  3. Fix what the map got wrong

    Hours, the pin sitting on the building next door, the phone number, the website, what you actually are, the facilities. Travellers see your version from the moment you save it.

  4. Then leave it alone

    There is no weekly chore here. No posts, no check-ins, and nothing that quietly goes stale because you were busy for a month.

What we will never ask you for

The short version of the deal, so nothing surprises you in month two.

  • Reviews. Not from your guests, not from your staff, not ever.
  • A star, a score, or a badge for your window.
  • A daily post, a weekly check-in, or a photo of the specials board.
  • A reply to a stranger's complaint, written in public, at midnight.
  • A commission or a booking fee. We never touch your reservations.
  • Exclusivity. Keep every listing you have — this one does a different job.

Where we actually are today

Because you would find this out in month two anyway.

Working

Recommendations between friends, and between travellers whose taste genuinely lines up. That is what the whole product is built around.

Working

Claiming a place and correcting it. Your version is what travellers read, from the moment you save it.

By hand

Checking that a place is really yours. A person does it, which is why we are doing one city at a time.

Half built

The aggregate of who is interested in you exists in the product. The screen you would read it on does not — today we look it up with you.

Not yet

Android. There is no public listing, so treat any number we give you about app installs as the iPhone half only.

Not yet

Depth outside Málaga. Other cities are on the map, but the density all of this depends on is here first.

Questions we get asked

The ones that come up in every first conversation, answered the way we'd answer them across a counter.

Why are there no reviews or ratings at all?

Because a recommendation between people has two answers, not five stars. The moment you average it, you have lost the only information that mattered — whose taste it was.

Should I take my TripAdvisor listing down?

No. It is where people who have already decided to compare restaurants go. We would rather be the reason somebody never opened that list.

Can I pay to be higher?

There is no higher. There is no ranked list of your city, so there is nothing to sell you — and nothing the place next door can buy either.

How many people will this actually send me?

In Málaga this year: a handful a week for a place that fits a clear kind of traveller, and honestly fewer for a place that suits everybody. Better you hear that now than work it out in March.

Who is behind it?

A small team on the Costa del Sol, building the forecasting side for hospitality since before the travel app existed. You can have the founder's phone number.

Would you rather we did it with you?

Tell us about the place and we will walk you through it — the claim, the corrections, and what we can already see about who is saving you. We reply within two working days.

The best table you ever filled came from somebody telling a friend to go. | Vibe of the City